What is your life’s work?


Vineeta is a conscious business leader and advocate for ethical and sustainable living. She co-designed Gyan Chaupar, a modern board game of self-inquiry inspired by ancient snakes & ladders, created for spiritual growth and personal reflection. This is the game of liberation, a brand of 42 mysteries dedicated to conscious soul evolution.

Vineeta also serves as a board director at Catalyse Change CIC, supporting young women to become sustainability leaders. Previously, she co-founded Wholegrain Digital, one of London’s first WordPress agencies, where she spent 18 years building an international reputation for integrity, trust, and transparency. Wholegrain is known for pioneering approaches that put people, planet, and purpose above profit.

Vineeta is passionate about meditation, self-awareness, and exploring how deeper connection and presence can help us experience the interconnectedness of all life.

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