Infinite growth is an illusion.
Regenerative business offers a practical path to a future that truly sustains us. I mentor with nature, guiding prosperity that grows in kinship with the Earth
Unconventional, Regenerative & Intuitive
Back in 2000, I coined the phrase “change the world, one purchase at a time,” believing our buying decisions as consumers could shape a better future. The message was embraced, but mostly in marketing rather than the supply chain transformation I’d envisioned. Three decades on, I understand we need something deeper, systemic and regenerative that works with life, not against it.
At the time, the vision led me to launch my first eco product in 1998. Thirty-three more zero-waste innovations followed, spanning twenty-five years across four enterprises. We adopted a cradle-to-grave philosophy in our supply chain, guided by the triple bottom line.
In my small businesses, I flourished, pioneering systems of care in supply chains and with people, collecting experience and acumen that I didn’t realise would be required to support others decades later.
After selling Nature’s Child in 2018, something unexpected happened. Emails came in from entrepreneurs seeking guidance, business owners hungry for wisdom born of real experience with organic products and regenerative business.
I discovered that decades of building, failing, succeeding, and innovating with clear impact and purpose created something accidental, something precious; knowledge that could light the path for others.
What began as informal conversations revealed a deeper calling. I loved watching businesses transform, seeing founders find their courage and witnessing the moment when purpose and profit finally aligned.
So I formalised my approach in 2019 with a regenerative lens, earning professional coaching certification and joining the International Coaching Federation. Then, drawn to deepen the connection between business and our natural world, I qualified in Forest Therapy, because true regenerative business requires us to remember our place within, not apart from, the living systems that sustain us.
It’s what I’ve come to call WISDOM IN ACTION, using decades of business acumen and experience to guide the businesses to design and operate within planetary boundaries. Healing our world whilst prospering.
My mentoring approach rests on solid foundations built over twenty-five years across four companies. Each venture taught me something vital about activism in action, environmental leadership, celebrating diversity, and creating authentic brands. Today, intuition and nature guide my approach. It’s the missing ingredients that climate-conscious, impact-driven business owners desperately need.
In our current economic paradigm, the system might be broken. It’s been built on endless extraction, infinite growth on a finite planet, and shareholder primacy above all else. This is fundamentally flawed and unsustainable. We’re recognising that the very foundations of how we’ve organised commerce and capitalism are causing ecological collapse, social inequality, and ultimately undermining the conditions for the long-term prosperity we all seek.
So if you’re called to join a movement of entrepreneurs healing our world through business, let’s connect.
Together, we’ll craft strategies that honour your personal growth and success and grow enterprises that future generations will thank us for.
My first product was the co-design of a baby carrier that revolutionised connection and style for baby carriers. It was the first wrap carrier in the world, and we called it the Hug-a-Bub, inspired by the indigenous practice of carrying babies on their bodies after birth.
I will never forget the look on my friend’s faces when they saw our design; I could see they thought it was a crazy idea that would never scale. Now, wrap baby carriers are a normal part of parenting, replicated by multiple brands worldwide and hug-a-bub is still going strong.
Being on the edge isn’t just where I’m comfortable; it’s where transformation happens. That’s precisely why brand activists, inventors, and regenerative thinkers seek me out: they recognise someone who’s walked the pathways they’re yearning to explore.
Every business I’ve built has been guided by one instinct: dissolving the artificial barriers between people and nature. This wasn’t a strategy as much as a calling. My work with Australian Aboriginal communities, SamiLand (Norway) and supporting NGO’s at the United Nations declaration on the Rights of Indigenous Peoples, opened my understanding to First Nations’ wisdom and potential of the interconnection of human rights, activism, and business.
When you’re ready to step beyond conventional business thinking, this is when your impact can scale.
One of my regenerative clients in 2020 chose to work with me because “I was standing in the future” That was a powerful reflection for me.
You can explore my mentoring approach in this blog.
"After selling my fourth company in 2018, with twenty-five years in eco-friendly product creation and sales, I uprooted my life. Moving from Australia to England. Discarding all possessions, I followed my instinct, coupled with the desire to get to know my grandchildren in the UK"
If you have been told your idea is too big or 'unviable' call me.
I’ll understand if you always feel like you’re a bit different, an imposter or unsure. You can think freely around me, and I will support what you want to change personally and in business. I’ve been described as the Unconventional Business Mentor required in these times.
The corporate world is awakening. From C-suite executives to small traders, there’s a profound hunger for reconnection with purpose, with nature, with what truly matters. Burnout has become the messenger, demanding we heal from within whilst we transform what’s without.
Wherever you stand on your regenerative journey, I’m here to guide you towards new ways of thinking, courageous steps, and the kind of healing that transforms both you and your business.
Explore The Growth Experience or Private Mentoring for you and your team here.
You will hear two phrases from me a lot: ‘The bigger the problem, the bigger the gift’ and ‘Nothing changes if nothing changes’. Reframing with new perspectives is fundamental to a regenerative, conscious and ethical journey in business.
If you are ready for a better business strategy with nature, intuition and intelligence, let’s talk.
Don’t worry if your idea is not fully formed or if you feel stuck or unsure; that’s a brilliant place for us to start a conversation.
The first minute of this TEDx talk still surprises me.
“Transformation happens when heart, mind, and gut align. When what you feel, think, and know becomes one unshakeable truth”
Jannine Barron
What legacy do you want to leave?
Take your first small step toward change by getting in touch.